Reinventing the adventure camera

Now, everyone loves it

We redesigned the GoPro camera introducing an intuitive touchscreen and user experience opening the market to non-pros. GoPro is an experience sharing company. Now, it's as easy to use as your smartphone to capture and share your big and everyday adventures. Voice Control and simple tagging enables you to share epic moments from the camera.

Prototyping Innovation

We worked closely with GoPro leading product design and strategy. We introduced rapid prototyping and testing to the center of GoPro's product design process. Prototypes enabled cohesive collaboration and alignment across executive, product and engineering teams. GoPro's amazing customers used prototypes and gave us insight to adapt the experience to their adventurous realities.

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